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	<description>A Dawn Media Group publication on ideas and marketing approaches.</description>
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		<item>
		<title>Lost in transaction</title>
		<link>http://auroramag.wordpress.com/2012/02/23/pakistan-outdoor-advertising/</link>
		<comments>http://auroramag.wordpress.com/2012/02/23/pakistan-outdoor-advertising/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 04:50:30 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Rafi Abidi]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1593</guid>
		<description><![CDATA[Outdoor advertising has lost its way and also its effectiveness, writes Rafi Abidi. If you are on your way and don’t know where you are going, then you are certainly headed nowhere. I wish I could say this fits the &#8230; <a href="http://auroramag.wordpress.com/2012/02/23/pakistan-outdoor-advertising/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1593&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Rolling over the bumpy road</title>
		<link>http://auroramag.wordpress.com/2012/02/21/rolling-over-the-bumpy-road/</link>
		<comments>http://auroramag.wordpress.com/2012/02/21/rolling-over-the-bumpy-road/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 04:46:05 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Automobiles]]></category>
		<category><![CDATA[Mazhar M. Chinoy]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1578</guid>
		<description><![CDATA[Mazhar M. Chinoy on Pakistan’s automobile industry and the long road ahead. Pakistan’s automobile industry has come a long way since 1953 when the first vehicle manufactured in Pakistan– the famed Bedford truck – is said to have rolled off &#8230; <a href="http://auroramag.wordpress.com/2012/02/21/rolling-over-the-bumpy-road/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1578&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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			<media:title type="html">pearl-red-suzuki-swift</media:title>
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		<title>An occidental eye</title>
		<link>http://auroramag.wordpress.com/2012/02/17/les-meilleures-intentions-du-monde/</link>
		<comments>http://auroramag.wordpress.com/2012/02/17/les-meilleures-intentions-du-monde/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 06:10:33 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Gabriel Malika]]></category>
		<category><![CDATA[Les Meilleures Intentions Du Monde]]></category>
		<category><![CDATA[Mariam Ali Baig]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1573</guid>
		<description><![CDATA[By Mariam Ali Baig Les Meilleures Intentions Du Monde (The Best Intentions In The World) by Gabriel Malika, is a novel about Dubai; its lure, its energy, its contradictions, its worship of the over-the-top and its callowness towards the down &#8230; <a href="http://auroramag.wordpress.com/2012/02/17/les-meilleures-intentions-du-monde/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1573&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Les-Meilleures-intentions-du-monde1 (1)</media:title>
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		<title>A few of my favourite things</title>
		<link>http://auroramag.wordpress.com/2012/02/17/a-few-of-my-favourite-things-shazia/</link>
		<comments>http://auroramag.wordpress.com/2012/02/17/a-few-of-my-favourite-things-shazia/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 05:07:20 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cadbury Dairy Milk]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[UBL]]></category>
		<category><![CDATA[Yahmaha]]></category>
		<category><![CDATA[Mobilink Jazz]]></category>
		<category><![CDATA[Vodafone]]></category>
		<category><![CDATA[McDonald's McSwirl]]></category>
		<category><![CDATA[Comfort]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1559</guid>
		<description><![CDATA[Comfort   Category: TV Human emotions, especially romantic relationships bring smiles to faces. The dialogue is spontaneous and the expressions flawless. Agency: Ogilvy &#38; Mather, Pakistan &#160; Coca-Cola Category: TV Playing on the emotional aspect makes an ad interesting and relatable. &#8230; <a href="http://auroramag.wordpress.com/2012/02/17/a-few-of-my-favourite-things-shazia/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1559&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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			<media:title type="html">Mc Swirl</media:title>
		</media:content>

		<media:content url="http://auroramag.files.wordpress.com/2012/02/jazz1.jpg" medium="image">
			<media:title type="html">Jazz</media:title>
		</media:content>

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			<media:title type="html">multicheck</media:title>
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			<media:title type="html">UBL</media:title>
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		<title>From all that jazz to all those bananas</title>
		<link>http://auroramag.wordpress.com/2012/02/15/mobilink-jazz-bananas-app-store/</link>
		<comments>http://auroramag.wordpress.com/2012/02/15/mobilink-jazz-bananas-app-store/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 04:57:46 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Telecoms]]></category>
		<category><![CDATA[Jazz Bananas]]></category>
		<category><![CDATA[Mobilink]]></category>
		<category><![CDATA[Yasmin Malik]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1554</guid>
		<description><![CDATA[Will Jazz Bananas put some of the pi-zazz back into Mobilink? Yasmin Malik reviews the telco’s new offering. Do you remember ‘All that jazz’…? I digress momentarily to pay (undisputed) homage to the most titillating song of the longest running &#8230; <a href="http://auroramag.wordpress.com/2012/02/15/mobilink-jazz-bananas-app-store/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1554&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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			<media:title type="html">Jazzapp</media:title>
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		<title>The fallacy of thinking in silos</title>
		<link>http://auroramag.wordpress.com/2012/02/13/thinking-in-silos/</link>
		<comments>http://auroramag.wordpress.com/2012/02/13/thinking-in-silos/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 04:58:34 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tyrone Tellis]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1549</guid>
		<description><![CDATA[It’s time to chuck the silo and go for more integration, writes Tyrone Tellis. If you have ever attended a workshop you will observe how well people who have never worked together can develop great ideas and strategies. I learned &#8230; <a href="http://auroramag.wordpress.com/2012/02/13/thinking-in-silos/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1549&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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			<media:title type="html">untitled</media:title>
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		<title>Inheriting from Sir Martin</title>
		<link>http://auroramag.wordpress.com/2012/02/10/omar-jamil/</link>
		<comments>http://auroramag.wordpress.com/2012/02/10/omar-jamil/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 05:02:25 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Omar Jamil]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1543</guid>
		<description><![CDATA[By Omar Jamil With a few notable exceptions, I think it’s hard for me to describe an ‘average’ work day. As most of my colleagues would no doubt agree, there is seldom anything average about the life of a PR &#8230; <a href="http://auroramag.wordpress.com/2012/02/10/omar-jamil/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1543&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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		<media:content url="http://auroramag.files.wordpress.com/2012/02/dsc05200.jpg" medium="image">
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		<title>Six tips to a better social shopping experience</title>
		<link>http://auroramag.wordpress.com/2012/02/08/six-tips-to-a-better-social-shopping-experience/</link>
		<comments>http://auroramag.wordpress.com/2012/02/08/six-tips-to-a-better-social-shopping-experience/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 04:38:25 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Salma Jafri]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1537</guid>
		<description><![CDATA[Salma Jafri on the growing power of online shopping. Although exact figures vary, it is a widely accepted fact that most (some studies claim as much as 90%) people trust recommendations made by friends over those made by any form &#8230; <a href="http://auroramag.wordpress.com/2012/02/08/six-tips-to-a-better-social-shopping-experience/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1537&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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		<title>&#8220;The idea is to give the AAP a degree of autonomy, so that all members can engage without feeling that there are any vested interests at play&#8221;</title>
		<link>http://auroramag.wordpress.com/2012/02/06/the-idea-is-to-give-the-aap-a-degree-of-autonomy-so-that-all-members-can-engage-without-feeling-that-there-are-any-vested-interests-at-play/</link>
		<comments>http://auroramag.wordpress.com/2012/02/06/the-idea-is-to-give-the-aap-a-degree-of-autonomy-so-that-all-members-can-engage-without-feeling-that-there-are-any-vested-interests-at-play/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 05:09:23 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Imran Syed]]></category>
		<category><![CDATA[Mariam Ali Baig]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1529</guid>
		<description><![CDATA[Imran Syed, Chairman of the Advertising Association of Pakistan (AAP) &#38; CEO, Adcom, speaks to Aurora about what the AAP hopes to achieve in 2012. AURORA: How far has the AAP come since its constitution in 2009? IMRAN SYED: The &#8230; <a href="http://auroramag.wordpress.com/2012/02/06/the-idea-is-to-give-the-aap-a-degree-of-autonomy-so-that-all-members-can-engage-without-feeling-that-there-are-any-vested-interests-at-play/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1529&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">auroramag</media:title>
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			<media:title type="html">Imran</media:title>
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		<title>Sunil Gupta conducts PAS workshop on &#8216;The Client Brief&#8217;</title>
		<link>http://auroramag.wordpress.com/2012/02/02/sunil-gupta-conducts-pas-workshop-on-the-client-brief/</link>
		<comments>http://auroramag.wordpress.com/2012/02/02/sunil-gupta-conducts-pas-workshop-on-the-client-brief/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 05:25:29 +0000</pubDate>
		<dc:creator>Aurora</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PAS]]></category>
		<category><![CDATA[Sunil Gupta]]></category>

		<guid isPermaLink="false">http://auroramag.wordpress.com/?p=1524</guid>
		<description><![CDATA[The Pakistan Advertisers Society (PAS) held an all day workshop on ‘The Client Brief’ at the Marriott Hotel yesterday (Feb 1). The workshop was conducted by Sunil Gupta, CEO, Sting Communications (India). He told the participants (a mix of advertising and &#8230; <a href="http://auroramag.wordpress.com/2012/02/02/sunil-gupta-conducts-pas-workshop-on-the-client-brief/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=auroramag.wordpress.com&amp;blog=28809749&amp;post=1524&amp;subd=auroramag&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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