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Category Archives: Uncategorized
My Adfest experience
Maria Riaz Mahesar makes it to Pattaya for Adfest 2012. They say good things in life come to those who wait and what better way to explain this than my selection to represent my country Pakistan for Adfest 2012 after … Continue reading
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Desktop thinking
Islamic banking is gaining traction in Pakistan. Although accounting for a mere 7.8% of this country’s banking activity, it has nonetheless achieved a 30% year-on-year growth since 2010, and it is for this reason that Yaseen Anwar’s (Governor of the … Continue reading
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Highlights from the May-June 2012 issue of Aurora
Heading for the tipping point? – Does the future of banking in Pakistan lie with the Islamic banks? The will to succeed – More needs to be done to make Islamic banking a model for success. A matter of positioning … Continue reading
The China opportunity
Ejaz Wasay charts China’s progress to economic powerdom. Pakistan and China have perhaps the most axiomatic of relationships between any two sovereign states in the world today. It is a relationship that matured fairly early in its lifetime, and has … Continue reading
SOC Films launches Ho Yaqeen with Coca-Cola
Sharmeen Obaid-Chinoy’s recently established film company, SOC Films, launched its first series of documentaries in collaboration with Coca-Cola in Karachi yesterday. The six-part series, titled Ho Yaqeen is based on the lives of Pakistani individuals who are trying to make … Continue reading
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L’Oréal Paris in Pakistan launches Revitalift Total Repair 10
On March 9th 2012, L’Oréal Paris launched Revitalift Total Repair 10, ‘the World’s No 1 Anti-Wrinkle Cream’ (as per a survey done using Nielsen, IRI and SRI databases) at the Park Towers inKarachi. The launch marked the start of a … Continue reading
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Inheriting from Sir Martin
By Omar Jamil With a few notable exceptions, I think it’s hard for me to describe an ‘average’ work day. As most of my colleagues would no doubt agree, there is seldom anything average about the life of a PR … Continue reading
Desktop Thinking
Depending on one’s preferences, grocery shopping at a hypermarket can be sheer delight (imagine all that lovely produce spread and stacked and ready for closer inspection) or an absolute nightmare (think of being jammed up in a trolley-to-heaving-trolley queue). Then … Continue reading
Adman, adman
Leon Menezes lets his creative juices flow. Just as inside of every toiling accountant/engineer/doctor/lawyer is a rockstar/poet/actor/musician, inside this HR professional are delusions of being an ‘adman’, a creative genius winning a Clio at each year’s awards ceremony. These delusions … Continue reading
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The word is mightier than the sword (and ATL and BTL)
Neil Christy on the effectiveness of WOM marketing. In the beginning was the Word.” The Bible, the Quran and the Torah among other things have one more thing in common – the beginning. ‘Iqra’ (read) is how the Quran begins. … Continue reading
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