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Category Archives: OOH
Trying to believe
By Sarah Jahangir I have been working in advertising for almost four years now. After spending a very short, but super productive time at my first agency, I branched out on my own. Considered by some to be overly-ambitious, with … Continue reading
Posted in Advertising, OOH
Tagged McDonald’s, Pantene, Pepsodent, Sarah Jahangir, Skimillac, Tuc
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Lost in transaction
Outdoor advertising has lost its way and also its effectiveness, writes Rafi Abidi. If you are on your way and don’t know where you are going, then you are certainly headed nowhere. I wish I could say this fits the … Continue reading