Category Archives: OOH

Trying to believe

By Sarah Jahangir I have been working in advertising for almost four years now. After spending a very short, but super productive time at my first agency, I branched out on my own. Considered by some to be overly-ambitious, with … Continue reading

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Lost in transaction

Outdoor advertising has lost its way and also its effectiveness, writes Rafi Abidi. If you are on your way and don’t know where you are going, then you are certainly headed nowhere. I wish I could say this fits the … Continue reading

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