Category Archives: Media buying houses

Big screen advertising

Posted on January 18, 2012 by

Brand managers need to wake up to the fact that digital cinema can deliver ad spend results, writes Asim Qureshi. Worldwide, marketers are finding it difficult to form strong bonds with young consumers. The digital space is taking the focus … Continue reading →

Posted in Advertising, Cinema, Media, Media buying houses | Tagged , , , , , , | 2 Comments

“The level of complication in the media is very high”

Posted on December 12, 2011 by

Rizwan Merchant, CEO, OMD, speaks to Aurora about his recently launched agency. AURORA: OMD is not an entirely new affiliation to come toPakistan, is it? RIZWAN MERCHANT: Manhattan International (MIL) has the Omnicom Group affiliation for the buying and the creative … Continue reading →

Posted in Media, Media buying houses | Tagged , , | 2 Comments

“I do not want us to get to the point where we feel like a big agency”

Posted on October 28, 2011 by

Neil Stewart, CEO, Maxus Asia-Pacific was in Pakistan recently. Here he talks to Marylou Andrew about his plans for Maxus and the key media trends for the next three to five years. MARYLOU ANDREW: You have been heading Maxus for over three … Continue reading →

Posted in Media, Media buying houses | Tagged , , , | Leave a comment