Category Archives: Marketing

The Rebranded Future

Posted on May 12, 2012 by

The Pakistan Advertisers Society will host a one-day masterclass titled ‘The Rebranded Future’ at the Sheraton in Karachi on May 29, 2012. The masterclass will be conducted by Dutch futurist and CEO, Chatbots.org, Erwin Van Lun. Van Lun will show marketing and communications … Continue reading →

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From show to know

Posted on May 9, 2012 by

Loren Naish on understanding China’s new buyers of luxury. With luxury spend on the Chinese mainland eclipsing $1.59 billion last year alone and the number of Chinese US dollar billionaires leaping from 189 to 271 at the last count (and … Continue reading →

Posted in Consumers, Luxury, Marketing | Tagged , , | 1 Comment

The fallacy of thinking in silos

Posted on February 13, 2012 by

It’s time to chuck the silo and go for more integration, writes Tyrone Tellis. If you have ever attended a workshop you will observe how well people who have never worked together can develop great ideas and strategies. I learned … Continue reading →

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Sunil Gupta conducts PAS workshop on ‘The Client Brief’

Posted on February 2, 2012 by

The Pakistan Advertisers Society (PAS) held an all day workshop on ‘The Client Brief’ at the Marriott Hotel yesterday (Feb 1). The workshop was conducted by Sunil Gupta, CEO, Sting Communications (India). He told the participants (a mix of advertising and … Continue reading →

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“In the last seven to eight months, we have launched seven new brands”

Posted on December 7, 2011 by

The profits of public listed consumer goods companies surged by 44% in the first half of the year and are predicted to grow significantly in 2012. Marylou Andrew spoke to Ehsan A. Malik, Chairman & CEO, Unilever Pakistan about the … Continue reading →

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