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Category Archives: FMCG
Tiger times two
By Vanessa D’Souza In an interview in the September-October 2010 issue of Aurora, Saadia Naveed, MD, English Biscuit Manufacturers (EBM) said, “Biscuits are [considered as] the most economical healthy food people can buy.” Given this phenomenon it is not surprising … Continue reading
“We started off with a base of Rs 6.5 billion and we are now a nine billion rupee company”
As National Foods works towards its vision of becoming a Rs 50 billion company by 2020, Marylou Andrew talks to Adnan Malik, Head of Marketing, National Foods about what it will take to achieve this vision and the company’s plans … Continue reading
Genies in a bottle
Khurram Koraishy forecasts growth trends for the beverage industry in 2012. Depending on which data source you look at, the population ofPakistanis estimated to range between 180 and 190 million people. This makes Pakistan the sixth most populous country in … Continue reading
Posted in Beverages, Client, FMCG
Tagged 7Up, Amrat, Coca-Cola, Gourmet, Jam-e-Shirin, Khurram Koraishy, Nestle, Popular, Rooh Afza, Shezan, Sprite
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Engines of growth
By Marylou Andrew The international press often expresses surprise at the fact that Pakistani industry and commerce has had fairly reasonable success despite the worsening security situation. However, logic suggests that violence and terror (and even natural disaster) do not … Continue reading
Thumbs up for 2012
Ejaz Wasay forecasts a good economic year. Looking back at Pakistan’s economic performance over the last couple of years, one is pleasantly surprised and even deeply gratified. Especially in the context that the last 10 months of 2011 have been … Continue reading
“In the last seven to eight months, we have launched seven new brands”
The profits of public listed consumer goods companies surged by 44% in the first half of the year and are predicted to grow significantly in 2012. Marylou Andrew spoke to Ehsan A. Malik, Chairman & CEO, Unilever Pakistan about the … Continue reading
