Category Archives: Economy

“We have to find ways to make the structural change sexy”

Asad Umer, President, Engro Corp, talks to Marylou Andrew about how the corporation’s businesses have fared in 2011 and the media’s reporting of economic issues. MARYLOU ANDREW: Has 2011 been a good year for the various Engro businesses? ASAD UMER: … Continue reading

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De-bunking the feel-good factor

Instead of basking in complacency, the advertising industry needs to do some of the real maths, writes Tyrone Tellis. The great American writer Mark Twain was known for his wit and intellect. When told that people thought he had died, … Continue reading

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Thumbs up for 2012

Ejaz Wasay forecasts a good economic year. Looking back at Pakistan’s economic performance over the last couple of years, one is pleasantly surprised and even deeply gratified. Especially in the context that the last 10 months of 2011 have been … Continue reading

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