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Category Archives: Digital
Digital Thursday – Life after the Click (Part 2)
The Pakistan Advertisers Society (PAS) in association with the Media Sciences Department at SZABIST will be holding the second session of Digital Thursday – Life after the Click on May 3, 2012 at the SZABIST 100 Campus. Digital Thursday is … Continue reading
Six tips to a better social shopping experience
Salma Jafri on the growing power of online shopping. Although exact figures vary, it is a widely accepted fact that most (some studies claim as much as 90%) people trust recommendations made by friends over those made by any form … Continue reading
Beyond the offline illusion
Advertising professionals need to get over their fear of the digital media, writes Adnan Yousuf. There was a time when most TV commercials ended with the phrase ‘tafseelaat akhbaarat mein’ (please refer to the newspaper for details). It was a … Continue reading
Finding ROI online
Anurag Batra on how the print media can capitalise on a digital presence. This is the era of news at your fingertips. The touch of newsprint has been replaced by the scroll of the iPads or tablet. News spreads at … Continue reading
Online to… not much
For e-commerce to take off, an enabling environment and a change of mindset are required, writes Mohsin Siddiqui. The internet has always been an object of much confusion in Pakistan. Initial reactions ran across a whole spectrum of emotional turmoil. … Continue reading
Social network wars
Salma Jafri on how businesses can leverage the different strengths of social media to their advantage. The year 2011 has been about the social network wars. It has seen the re-birth of Facebook and the birth of Google Plus. It … Continue reading
What’s your story?
By Sana Saleem My writing and I are in an abusive relationship. The overpowering, dominating type that takes over everything at times and sometimes disappears for days. If that is too intense for your liking, let’s just call it verbal … Continue reading
