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Category Archives: Creative
The good, the bad, the ugly – and the winners
Jimmy Lam on bad ads that have made China’s social media cringe; yet China recently won its first Grand Prix in Cannes. Being a frequent business traveller and an advertising creative veteran, it is instinctive for me to switch on … Continue reading
Posted in Advertising, Creative
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Is your agency a creative magnet?
To gain and retain talent, advertising agencies need to re-engineer their creative departments, writes S. Hyder. Why doesn’t good creative talent want to work in your company? It’s not because you are a wedding card design company, instead of Apple. … Continue reading
How to write a brief that works
Umair Mohsin recaps the salient points raised at the PAS Workshop on how to write a brief. The creative brief is your roadmap. Your Sherpa; your guide to the buried treasure. The creative brief is the contract between the client … Continue reading
Posted in Advertising, Client, Creative
Tagged Pakistan Advertisers Society, Sunil Gupta, Umair Mohsin
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A few of my favourite things
Ufone Category: TV Finally… a Pakistani ad that spends more time amusing me rather than bludgeoning me over the head with the brand name. A classic example of how simple, tasteful humour can catapult an ad into the realm of … Continue reading
Posted in Advertising, Creative
Tagged Cadbury Dairy Milk, Dalda, Djuice, Human Rights Commission of Pakistan, LU 5050, Omore Kulfa, Taimur Tajik, Ufone, Walls Fruttare
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Bespoke Vitruvian
Pakistani designers need to embrace the digital format before it is too late, writes Alia Chughtai. In the last 10 years (as much as a cliché as this may sound) the role of the creative professional in the creative industry has … Continue reading
Cannes and Katrina
Adnan Syed presents his wish list for 2012. The New Year’s Resolution is a tired cliché. Every year when the year comes to a close, out come the notepads, or iPads if you may, and everyone you know is suddenly … Continue reading
