Category Archives: Consumers

Beyond UHT milk

Posted on May 25, 2012 by

By Anam Hakeem A nation that consumes 6.5 billion litres of milk annually has only recently started to hear about ‘pasteurised milk’, a sub-category of the milk market accounting for a negligible share of the dairy industry. For context, Pakistan … Continue reading →

Posted in Brands, Client, Consumers | Tagged , , , , , , , , , , , | 3 Comments

From show to know

Posted on May 9, 2012 by

Loren Naish on understanding China’s new buyers of luxury. With luxury spend on the Chinese mainland eclipsing $1.59 billion last year alone and the number of Chinese US dollar billionaires leaping from 189 to 271 at the last count (and … Continue reading →

Posted in Consumers, Luxury, Marketing | Tagged , , | 1 Comment

From the archives: Pakistani desires

Posted on March 22, 2012 by

Aisha A. Khan goes in search of what today’s native consumers really want. October 5th, 2011 and the world woke to the news of Steve Jobs’ death. The following week witnessed a frenzy of tributes to his genius across all … Continue reading →

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So much for comfort

Posted on January 13, 2012 by

Marylou Andrew explores a history of comfort and consumption through At Home: A Short History of Private Life. If there is one thing consumers (or rather people) of all ages have in common, it is the quest for comfort. It is … Continue reading →

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