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Category Archives: Client
Beyond UHT milk
By Anam Hakeem A nation that consumes 6.5 billion litres of milk annually has only recently started to hear about ‘pasteurised milk’, a sub-category of the milk market accounting for a negligible share of the dairy industry. For context, Pakistan … Continue reading
“Today, anything we use in our lives has to come from a supply chain”
Imran Shaikh, Managing Director, DHL Global Forwarding Pakistan, speaks to Aurora about the challenges Pakistan poses to the business of supply chain logistics. AURORA: How does DHL Pakistan configure itself in terms of its different businesses? IMRAN SHAIKH: We have … Continue reading
Resolutions 2012
Five clients and agencies share their insights on how to be better partners in 2012. How can you be a better client in 2012? Aamir Ibrahim, VP & CMO, Telenor Pakistan In two ways. One, allow your agency to be … Continue reading
Posted in Advertising, Client
Tagged Aamir Ibrahim, Aamir Khwaja, Adnan Malik, Agro Processors and Atmospheric Gases (Soya Supreme), Ahmad Ghulamhussain, Ali A. Rizvi, Amir Paracha, Engro Foods, Fuad Chundrigar, Interflow Communications, JWT Pakistan, Khalid Nayeem, Lowe & Rauf, National Foods, Orientm McCann Erickson, Samia Ahmed, Spectrum Y&R, Syed Asad Rizvi, Telenor Pakistan, Unilever Pakistan
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Tiger times two
By Vanessa D’Souza In an interview in the September-October 2010 issue of Aurora, Saadia Naveed, MD, English Biscuit Manufacturers (EBM) said, “Biscuits are [considered as] the most economical healthy food people can buy.” Given this phenomenon it is not surprising … Continue reading
How to write a brief that works
Umair Mohsin recaps the salient points raised at the PAS Workshop on how to write a brief. The creative brief is your roadmap. Your Sherpa; your guide to the buried treasure. The creative brief is the contract between the client … Continue reading
Posted in Advertising, Client, Creative
Tagged Pakistan Advertisers Society, Sunil Gupta, Umair Mohsin
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The Buzz
MEDIA SPEAK Pakistan’s Oscar win On February 26, Pakistani filmmaker Sharmeen Obaid-Chinoy and her co-director Daniel Junge brought Pakistan its first Oscar in the Best Documentary (Short Subject) category. The documentary, Saving Face depicts victims of acid attacks and the … Continue reading
Posted in Advertising, Client, Media
Tagged Ahmed Rashid, Anatol Lieven, Arif Hasan, Ayesha Jalal, Daniel Junge, Fahmida Riaz, Intizar Hussain, Kamila Shamsie, Karachi Literature Festival (KLF), Lowe & Rauf, Manhattan Leo Burnett, Mohammed Hanif, Oscar, Oswald Lucas, Pakistan Advertisers Society (PAS), PAS Awards, Raza Rumi, Saad Haroon, Saving Face, Sharmeen Obaid-Chinoy, Shobhaa De to Hanif Kureishi, Sumaira Mirza, William Dalrymple, Wizard of Oz
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Sunil Gupta conducts PAS workshop on ‘The Client Brief’
The Pakistan Advertisers Society (PAS) held an all day workshop on ‘The Client Brief’ at the Marriott Hotel yesterday (Feb 1). The workshop was conducted by Sunil Gupta, CEO, Sting Communications (India). He told the participants (a mix of advertising and … Continue reading
“We started off with a base of Rs 6.5 billion and we are now a nine billion rupee company”
As National Foods works towards its vision of becoming a Rs 50 billion company by 2020, Marylou Andrew talks to Adnan Malik, Head of Marketing, National Foods about what it will take to achieve this vision and the company’s plans … Continue reading
Genies in a bottle
Khurram Koraishy forecasts growth trends for the beverage industry in 2012. Depending on which data source you look at, the population ofPakistanis estimated to range between 180 and 190 million people. This makes Pakistan the sixth most populous country in … Continue reading
Posted in Beverages, Client, FMCG
Tagged 7Up, Amrat, Coca-Cola, Gourmet, Jam-e-Shirin, Khurram Koraishy, Nestle, Popular, Rooh Afza, Shezan, Sprite
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The art of creating brand apostles
Nasir Riaz on how to create and retain truly satisfied customers. In this era of cutthroat competition, global economic recession and decreasing brand loyalty, many brand owners are unable to retain their loyal satisfied customers. These companies spend millions on … Continue reading
