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Category Archives: Agencies
“Big does not always necessarily mean better… big and clever is the perfect ticket”
Steve Blakeman was appointed CEO, Asia-Pacific, OMD in September 2011. Blakeman visited Pakistan in late December and spoke to Marylou Andrew about the agency’s plans for 2012. MARYLOU ANDREW: As a relatively new CEO, what are you hoping to achieve … Continue reading
Sunil Gupta conducts PAS workshop on ‘The Client Brief’
The Pakistan Advertisers Society (PAS) held an all day workshop on ‘The Client Brief’ at the Marriott Hotel yesterday (Feb 1). The workshop was conducted by Sunil Gupta, CEO, Sting Communications (India). He told the participants (a mix of advertising and … Continue reading
“When you step into the realm of creativity, don’t start doing two plus two; it doesn’t work this way”
Imran Awan, CEO and Creative Director, Awan Brandcom, on all that ails the advertising profession. AURORA: What led you to be an advertising practitioner? IMRAN AWAN: I went toEngland to study aeronautical engineering, but due to personal reasons I had … Continue reading
“The idea of liquid content is going to be the next big thing”
Ali Mumtaz, Chief Creative Officer, IAL Saatchi & Saatchi, talks to Aurora about the changing notions of creativity and what it means for advertising. AURORA: Having worked for many years in San Francisco, how challenging was it to come back … Continue reading
Strategising growth
Julian Saunders sets forth his key drivers of growth for 2012. What will be the drivers of growth in 2012? A short answer for those who want high growth is: New technology combined with innovation Both attract investment and (in … Continue reading
“Pakistan needs to look at Afghanistan as a market where we can promote our brands”
Karim Rammal, President, Unicorn Consulting speaks to Mariam Ali Baig about the huge business potential of the Afghan market. MARIAM ALI BAIG: What is your involvement with Afghanistan? KARIM RAMMAL: It is through AMC (Asiatic Marketing Communications), which is a … Continue reading
The client and the Indian TVC
Sara Amjad Qureshi on what needs to change in the client-agency relationship. It’s half seven, a time when your brain is officially logged off for the day and any forced interaction with a client feels, well… forced and particularly grating. The … Continue reading
Lowe & Partners launches UN Human Rights Day campaign
Lowe and Partners, in association with Fantasy Interactive recently launched a campaign for the UN’s Human Rights Day (being celebrated around the world today – December 10). The agency was recently appointed to create a global digital and social media … Continue reading
Posted in Advertising, Agencies
Tagged Lowe & Partners, Lowe & Rauf, UN Human Rights
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Solid in success
Mamun M. Adil profiles Ali A. Rizvi. Ten years in advertising and Ali A. Rizvi, COO, Interflow Communications has done almost all there is to do in the profession, whether as part of a creative, client service, PR, media planning … Continue reading
Posted in Advertising, Agencies
Tagged Ali A. Rizvi, Interflow Communications, Mamun M. Adil
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