Category Archives: Advertising

“We need to educate the industry about the fact that although their peers are judging their work, we have systems in place to ensure all campaigns are judged fairly”

Posted on May 18, 2012 by

With the PAS Awards 2012 set to be held tonight, Marylou Andrew speaks to Fuad Chundrigar, VP Marketing, Engro Foods (and Chairman, PAS) and Qamar Abbas, Executive Director, PAS about what to expect from the latest edition of the PAS Awards. … Continue reading →

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The Rebranded Future

Posted on May 12, 2012 by

The Pakistan Advertisers Society will host a one-day masterclass titled ‘The Rebranded Future’ at the Sheraton in Karachi on May 29, 2012. The masterclass will be conducted by Dutch futurist and CEO, Chatbots.org, Erwin Van Lun. Van Lun will show marketing and communications … Continue reading →

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First time Lucky

Posted on May 11, 2012 by

Lucky Cement (Yunus Brothers Group) recently launched its ‘first’ media campaign despite being in existence for 17 years. Here’s what the client and the agency had to say about the campaign: A word from the client: “Until now we have been … Continue reading →

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The good, the bad, the ugly – and the winners

Posted on May 8, 2012 by

Jimmy Lam on bad ads that have made China’s social media cringe; yet China recently won its first Grand Prix in Cannes. Being a frequent business traveller and an advertising creative veteran, it is instinctive for me to switch on … Continue reading →

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The [Muslim] consumers and [Islamic] marketing.

Posted on May 3, 2012 by

Talha Salam explores the nexus between Muslim consumers and the emergence of ‘Islamic’ marketing. In typical English writing, a square bracket implies that the contained word(s) are part of the phrase. However, in the title of this article, including it … Continue reading →

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Trying to believe

Posted on April 28, 2012 by

By Sarah Jahangir I have been working in advertising for almost four years now. After spending a very short, but super productive time at my first agency, I branched out on my own. Considered by some to be overly-ambitious, with … Continue reading →

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Losing my nationality

Posted on April 20, 2012 by

Ali A. Rizvi on the trend towards creative ‘Indianisation’. Should creativity have a nationality? How far can a good idea travel? Should Indian campaigns cross the border and be appreciated in Pakistan? Can a local ad do the same? From … Continue reading →

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Resolutions 2012

Posted on April 19, 2012 by

Five clients and agencies share their insights on how to be better partners in 2012. How can you be a better client in 2012? Aamir Ibrahim, VP & CMO, Telenor Pakistan In two ways. One, allow your agency to be … Continue reading →

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How to write a brief that works

Posted on April 5, 2012 by

Umair Mohsin recaps the salient points raised at the PAS Workshop on how to write a brief. The creative brief is your roadmap. Your Sherpa; your guide to the buried treasure. The creative brief is the contract between the client … Continue reading →

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A few of my favourite things

Posted on March 30, 2012 by

By Sumaira Mirza McDonald’s  Category: Print The coffee, the fonts, the copy, the colours… the ad in totality… I’m lovin’ it! Agency: Manhattan Leo Burnett, Pakistan Cadbury Category: Outdoor Simply brilliant and simply irresistible! A food product couldn’t have a … Continue reading →

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