-
Recent Posts
Follow us on Facebook
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
Categories
- Advertising
- Agencies
- Animation
- Automobiles
- Banking
- Beauty & Personal Care
- Beverages
- Books
- Brands
- Cinema
- Client
- Consumers
- Creative
- CSR
- Digital
- E-commerce
- Economy
- Entrepreneurship
- FMCG
- FMCG's
- Luxury
- Marketing
- Media
- Media buying houses
- Online exclusive
- OOH
- Research
- Retail
- Social media
- Telecoms
- Television
- Uncategorized
Meta
Monthly Archives: February 2012
Selling the experience
Afzal Shahabuddin on why brand managers need to rethink their retail strategies. The rate of change in Pakistan’s retail landscape has been dramatic and this change is not restricted to a single category or sector. In the last 10 years, … Continue reading
Master puppeteer
Fareeha Rafique profiles Faizaan Peerzada. Neither critical acclaim nor success are new to Faizaan Peerzada, the COO of the Rafi Peer Theatre Workshop (RPTW). And neither is handling events and productions on a mammoth scale. What is new, however, is … Continue reading
Lost in transaction
Outdoor advertising has lost its way and also its effectiveness, writes Rafi Abidi. If you are on your way and don’t know where you are going, then you are certainly headed nowhere. I wish I could say this fits the … Continue reading
Rolling over the bumpy road
Mazhar M. Chinoy on Pakistan’s automobile industry and the long road ahead. Pakistan’s automobile industry has come a long way since 1953 when the first vehicle manufactured in Pakistan– the famed Bedford truck – is said to have rolled off … Continue reading
An occidental eye
By Mariam Ali Baig Les Meilleures Intentions Du Monde (The Best Intentions In The World) by Gabriel Malika, is a novel about Dubai; its lure, its energy, its contradictions, its worship of the over-the-top and its callowness towards the down … Continue reading
Posted in Books
Tagged Gabriel Malika, Les Meilleures Intentions Du Monde, Mariam Ali Baig
Leave a comment
A few of my favourite things
Comfort Category: TV Human emotions, especially romantic relationships bring smiles to faces. The dialogue is spontaneous and the expressions flawless. Agency: Ogilvy & Mather, Pakistan Coca-Cola Category: TV Playing on the emotional aspect makes an ad interesting and relatable. … Continue reading
Posted in Advertising
Tagged Cadbury Dairy Milk, Coca-Cola, Comfort, McDonald's McSwirl, Mobilink Jazz, UBL, Vodafone, Yahmaha
1 Comment
From all that jazz to all those bananas
Will Jazz Bananas put some of the pi-zazz back into Mobilink? Yasmin Malik reviews the telco’s new offering. Do you remember ‘All that jazz’…? I digress momentarily to pay (undisputed) homage to the most titillating song of the longest running … Continue reading
The fallacy of thinking in silos
It’s time to chuck the silo and go for more integration, writes Tyrone Tellis. If you have ever attended a workshop you will observe how well people who have never worked together can develop great ideas and strategies. I learned … Continue reading
Inheriting from Sir Martin
By Omar Jamil With a few notable exceptions, I think it’s hard for me to describe an ‘average’ work day. As most of my colleagues would no doubt agree, there is seldom anything average about the life of a PR … Continue reading
Six tips to a better social shopping experience
Salma Jafri on the growing power of online shopping. Although exact figures vary, it is a widely accepted fact that most (some studies claim as much as 90%) people trust recommendations made by friends over those made by any form … Continue reading
